My parents took me to Dr. Lyons when I was a teenager for braces and the entire experience was horrible. Almost all dentists, orthodontists, etc I visited asked who did my orthodontic treatment. Once they heard Dr. Lyons, they just frowned. I am planning to have orthodontic treatment again b/c I have an openbite after treatment from him. His dental fee for braces is a lot less than the regional average in NYC. I think this is the only way for him to attract new patients.