Pros:
Dr. Gordon is extremely thorough in his approach to dentristry. He uses the latest technology (digital x-rays of teeth, digital pictures of teeth) and invests the time to explain what he sees with the technology.
Cons:
Dr. Gordon and his staff want to provide you with the Mercedes Benz of dental care - in my opinion they go beyond preventative measures to over-treatment. For example, Dr. Gordon suggests scaling and planning, which is basically scraping under the gums to remove plaque, as part of routine cleanings; however, scaling and planning is typically recommended only for patients who have deep pockets in their gums. It cost me $250 out of pocket to pay for the scaling and planning even though I have standard dental insurance.
Overall, it is my opinion that Dr. Gordon over treats patients in order to make more money for his practice.